An attack roll against the creature has advantage if the attacker is within 5 feet of the creature. Ranged attack rolls against the creature havedisadvantage.
Now no more Disadvantage on your melee attacks with Reach, and the condition stays simple and easy to remember.
If you don't like that Reach weapons have disadvantage when attacking from further away, just rework the Prone condition to work like this:
Now no more Disadvantage on your melee attacks with Reach, and the condition stays simple and easy to remember.