You have the best elements of a merchant and researcher. Understanding both how to curate a collection and how to market your goods, you bridge the academic and the economic. 

Skill Proficiencies: Insight, History

Tool Proficiencies: Calligrapher's Tools

Languages: One of your choice

Equipment: A set of [Tooltip Not Found], a journal from the previous owner of your shop, a set of common clothes, and a pouch containing 10 gp

Suggested Characteristics

Booksellers are defined by the intersection of academia and commerce. With the book-smarts of a sage and the street-smarts of an artisan, booksellers belong in neither world entirely.

d8	Personality Trait
1	I’ve read every book in the world’s greatest libraries—or I like to boast that I have.
2	I believe that anything worth doing is worth doing right. I can’t help it — I’m a perfectionist.
3	There’s nothing I like more than a good mystery.
4	I always want to know how things work and what makes people tick.
5	I like to talk at length about my profession.
6	I don’t part with my money easily and will haggle tirelessly to get the best deal possible.
7	I’m rude to people who lack my commitment to hard work and fair play.
8	I’m a snob who looks down on those who can’t appreciate fine art.

d6	Ideal
1	Knowledge. The path to power and self-improvement is through knowledge. (Neutral)
2	Beauty. What is beautiful points us beyond itself toward what is true. (Good)
3	Community. It is the duty of all civilized people to strengthen the bonds of community and the security of civilization. (Lawful)
4	Freedom. Everyone should be free to pursue his or her own livelihood. (Chaotic)
5	Greed. I’m only in it for the money. (Evil)
6	People. I’m committed to the people I care about, not to ideals. (Neutral)

d6	Bond
1	My store is the most important place in the world to me.
2	I have an ancient text that holds terrible secrets that must not fall into the wrong hands.
3	I learned all I know from another merchant.
4	My life’s work is a series of tomes related to a specific field of lore.
5	I will get revenge on the evil forces that destroyed my place of business and ruined my livelihood.
6	I sold my soul for knowledge. I hope to do great deeds and win it back.

d6	Flaw
1	I am easily distracted by the promise of information.
2	Most people scream and run when they see a demon. I stop and take notes on its anatomy.
3	Unlocking an ancient mystery is worth the price of a civilization.
4	I overlook obvious solutions in favor of complicated ones.
5	I speak without really thinking through my words, invariably insulting others.
6	I can’t keep a secret to save my life, or anyone else’s.