New Location in the Abyss

Its called Twitteryss.  Each doomed soul takes turn calling out to each other something that appeals to everyone.
e.g. "Do you like dungeons?".  "What is your favorite hero?".

Fellow souls respond and the caller pretends they care about the answers, when really they are just selling anything they have in order to gain gold so they can leave Twitteryss.

On Wednesdays and Saturdays someone asks everyone else what they are doing and asks them to add their call to their own. 
They don't care, they just want the attention so that they can promote what they are selling.

In order to help with this process some souls take on the responsibility to repeat everyone elses calls in the hope to earn some degree of happiness.

I think that may be a more Infernal than Abysmal project.  While one may presume "viral" is chaos ... "algorithmically viral" is actually adhering to some laws, they just aren't published.  Actually I could picture Devils introducing this system into the Abyss as a means to keep the unwitting demonic population under surveillance.

I think a version of something I saw on Supernatural should exist in the Hells.

Crowley, King of Hell after Satan went missing for a bit, discovered that too many damned souls were masochists and enjoyed the torture aspect of Hell.  “Thank you, Sir.  May I have another?”

So instead, he made everyone stand in line.  When you get to the front of the line, you walk to the back and start over.  For eternity.  Nobody likes standing in line.