Hey guys, how do I get more options for the sorcerer's bloodline besides Draconic or Shadow? From what I've read I should be able to have a divine soul background, but even with the hero subscription, it doesn't show up for me to choose. Does the subscription make a difference? How do I choose my bloodline properly? 

For more subclass options you will need to purchase these. Go to Marketplace in the menu at the top then click Store and then Sourcebooks. The page will show you a variety of books that have been released. Some of these will have additional options like races, subclasses, backgrounds, feats and so on.

The Player's Handbook offers Wild Magic.
Sword Coast Adventurer's Guide offers Storm Sorcery
Xanathar's Guide to Everything offers Divine Soul, Storm Sorcery, Shadow Magic

You can purchase these individually for $1.99 each or you can buy the whole source book. If you buy individually what you pay will be discounted against the cost of the full book if you decide to get it later.

If you enable Playtest on the character you can use the Unearthed Arcana playtest subclasses like Clockwork Soul and Psionic Soul.

Subscriptions don't unlock content, they provide benefits like, for Hero tier, unlimited Character Slots, early access to tools before they get fully release to everyone, no ads, and the option to add other people's homebrew content to your collection for your own use. The Master tier has everything the Hero tier has plus allows you to enable content sharing on a campaign which lets everyone share the content they have purchased.

exactly what im looking for!!! thanks so much!!