[April Fool's Day] D&D Beyond Branding Change

D&D Beyond Branding Change

[UPDATE] Thanks for the laughs on April Fool's Day folks!

As we roll into our eighth month since launch, it's clear that D&D Beyond has grown into more than just a digital toolset for D&D. We have started down the path to become a destination for the game, a place for players and fans to belong to a community immersed in Dungeons & Dragons. We have decided to update our branding to reflect this exciting shift.

Starting today, we will no longer refer to the site or toolset as "D&D Beyond." We're going beyond that to use "Handy Dandy D&D Beyond."

This is due in large part to the overwhelming popularity of the "Happy Fun Hour" weekly stream by D&D Franchise Director Mike Mearls. During the HFH, Mike pulls back the curtain on D&D design, and frequently refers to DDB as "Handy Dandy D&D Beyond." Because our marketing team enjoyed this moniker, and after a few meetings where I got outvoted, we are now kicking off the updated branding initiative.

"I have used D&D Beyond since the beginning of Happy Fun Hour," said Mearls, "and it's always been handy to have on hand. The term 'handy dandy' comes from an old children's game, but has come to mean 'helpful' or 'useful.' DDB* has been helpful and useful to me, so it was natural for me to call it that."

In abbreviating Handy Dandy D&D Beyond, "DDB" is no longer going to be used - the proper designation is "HDDDB." Since the mobile app requires additional updates and for users to grab the latest to install, you will start seeing the changes reflected there at a later date. We will continue to use "dndbeyond.com" as the URL to reach the site, because no one really wants to type "handydandydndbeyond.com."

We understand change can be difficult, especially after getting used to something for eight months. We appreciate your understanding as we make the update and for you being a part of the community!

You can check out the Happy Fun Hour weekly stream with Mike Mearls Tuesdays at 11 am PT, and the Handy Dandy D&D Beyond Dev Update/ Community Q&A stream on the third Friday of each month.

May all your hours be happy and fun!

* Mike Mearls was interviewed prior to the brand change and referred to HDDDB as "DDB." This is not accurate now, but was left alone to ensure accuracy in the quote.