We are a small team of writers / artists / long-term DM's creating a large-scale campaign book.
We just want to make sure that our project doesn't go unseen and are exploring possible marketing strategies that aren't too expensive (as we are all rather broke students that want to share their story and art).
Where do you think is the best place to market a large campaign book? Where are you most likely to find something D&D-related that might interest you?
I've noticed some subreddits to be fairly decent at bringing exposure to D&D content, but also unreliable. Discord servers and forums such as this one rarely attract more than a handful of people (though I have 0 experience with this particular forum).
We've given large chunks of content for free already, and it got a lot of attention (in the thousands), but I have extreme anxiety that putting a price on the product will turn most people away.
We are not a company, nor do we care about making enormous profits, we are just a bunch of D&D friends that want the project they've already spent almost a year of hard work on be seen by people as it would be horrendously demoralizing if it just flopped and disappeared a few hours after posting it online.
Any help would be life-saving!
One more tiny question:Does anyone know anything about promoting campaign books (such as Grim Hollow for example) through Youtubers? I understand that promo codes are often used, but I'm not sure whether the youtuber is usually paid before-hand (and how much), or paid through a cut of the profit?
I believe DMS guild is the most popular, but their cut is also the biggest by far (although as a no-namer its probably your best bet and shouldn't really consider their cut much). There's a crazy volume of stuff getting published on there now. Unless there's a huge wave of purchases right away, within 2-3 days, it will most likely fall so far back on the 'newest titles' list that people will have to be hunting for your specific key categories to find it.
Their sister site RPG Vault takes a much smaller cut, but is also less popular.
boardgamegeek.com is an obscure one.
a lot of self-publishers have their own sites / blogs / FB marketing campaign.
also, being active on a forum and coloring the names of your publications in your signature block doesn't really work. lol.
As it pertains to your youtube question, I would simply suggest asking them. Most aren't so big that they can ignore inquires to sponsorship. I picked up Talespire, dungeon craft, and several others that were promoted on a variety of youtuber's channels. They are going to be what your targeted audience will be looking at anyways, and if they enjoy your content, tend to go above board for it.
We are a small team of writers / artists / long-term DM's creating a large-scale campaign book.
We just want to make sure that our project doesn't go unseen and are exploring possible marketing strategies that aren't too expensive (as we are all rather broke students that want to share their story and art).
Where do you think is the best place to market a large campaign book? Where are you most likely to find something D&D-related that might interest you?
I've noticed some subreddits to be fairly decent at bringing exposure to D&D content, but also unreliable. Discord servers and forums such as this one rarely attract more than a handful of people (though I have 0 experience with this particular forum).
We've given large chunks of content for free already, and it got a lot of attention (in the thousands), but I have extreme anxiety that putting a price on the product will turn most people away.
We are not a company, nor do we care about making enormous profits, we are just a bunch of D&D friends that want the project they've already spent almost a year of hard work on be seen by people as it would be horrendously demoralizing if it just flopped and disappeared a few hours after posting it online.
Any help would be life-saving!
One more tiny question: Does anyone know anything about promoting campaign books (such as Grim Hollow for example) through Youtubers? I understand that promo codes are often used, but I'm not sure whether the youtuber is usually paid before-hand (and how much), or paid through a cut of the profit?
If I am looking for a particular adventure I would filter dmsguild by the edition and what level adventure it was.
I believe DMS guild is the most popular, but their cut is also the biggest by far (although as a no-namer its probably your best bet and shouldn't really consider their cut much). There's a crazy volume of stuff getting published on there now. Unless there's a huge wave of purchases right away, within 2-3 days, it will most likely fall so far back on the 'newest titles' list that people will have to be hunting for your specific key categories to find it.
Their sister site RPG Vault takes a much smaller cut, but is also less popular.
boardgamegeek.com is an obscure one.
a lot of self-publishers have their own sites / blogs / FB marketing campaign.
also, being active on a forum and coloring the names of your publications in your signature block doesn't really work. lol.
Guide to the Five Factions (PWYW)
Deck of Decks
As it pertains to your youtube question, I would simply suggest asking them. Most aren't so big that they can ignore inquires to sponsorship. I picked up Talespire, dungeon craft, and several others that were promoted on a variety of youtuber's channels. They are going to be what your targeted audience will be looking at anyways, and if they enjoy your content, tend to go above board for it.