It is really disappointing that D&D Beyond has chosen not to apply the percentage discount to the cost of the Bundled purchases during the D&D 50th Anniversary Sale.

At the very least, I would have expected that we would have received the Discount Price for the Physical Book and then had to pay the additional $10.00 to unlock access to the digital version of the product. I was going to buy a few books during the sale, but because I am ending up only getting charged the exact same amount as I would any other day, I deleted the items from my cart. Their loss.

The percentage discount from the legendary bundle, source book bundle, or adventure book bundle has never applied to physical purchases. Nothing in the original literature for those bundles said it would apply to physical products. I don't understand why you think that discount would apply now.

Because D&D Beyond is running a sale based on a title.

If you put the physical book in your cart and purchased that as one transaction, the sale discount would apply.

If you then put the digital book in your cart as a separate transaction, the sale discount would apply to that, albeit at the full digital price.

The mark up for Intellectual Property is reflected in the price of both the physical and digital content when each are purchases separately, and is roughly $20 per title (based on Digital versions tending to be priced at $29.99 and "marked down" to $10 when bundled). The Physical/Digital bundle reflects that you are paying for the IP markup for that title with the physical part of the bundle and the $10 additional represents the costs and markups related to the Digital Layout of the title, incorporation into D&D Beyond features, and running the website.

So, if you are running a sale on a particular title, the discount, at the very least should be applied to the purchase price of the physical product, and the $10 added to that amount for the reason mentioned above if the buyer chooses the Bundle. The Bundle "discount" isn't really a discount, more an unstated acknowledgement that not discounting the bundle would be double charging for the same IP. That is why not applying the Sale discount to the bundle price of a Title is cynical and disappointing.

Quote from AMR10 >>

Because D&D Beyond is running a sale based on a title.

If you put the physical book in your cart and purchased that as one transaction, the sale discount would apply.

If you then put the digital book in your cart as a separate transaction, the sale discount would apply to that, albeit at the full digital price.

The mark up for Intellectual Property is reflected in the price of both the physical and digital content when each are purchases separately, and is roughly $20 per title (based on Digital versions tending to be priced at $29.99 and "marked down" to $10 when bundled). The Physical/Digital bundle reflects that you are paying for the IP markup for that title with the physical part of the bundle and the $10 additional represents the costs and markups related to the Digital Layout of the title, incorporation into D&D Beyond features, and running the website.

So, if you are running a sale on a particular title, the discount, at the very least should be applied to the purchase price of the physical product, and the $10 added to that amount for the reason mentioned above if the buyer chooses the Bundle. The Bundle "discount" isn't really a discount, more an unstated acknowledgement that not discounting the bundle would be double charging for the same IP. That is why not applying the Sale discount to the bundle price of a Title is cynical and disappointing.

 The sale is only for additional product and the price is discounted from its regular price, the physical/digital bundle has the digital version at a much larger discount then this sale. It is also not double charging for anything, they are two separate products. THe Beyond content is not the same as what you get in the physical books. its not jsut a "digital copy"

The $10 you are paying for the digital portion of a Physical/Digital bundle represents to costs and margin associated with the D&D Beyond component of a title. The $20 extra you would pay for the Digital-only version of a title reflects the Intellectual Property costs and the margin to WoTC and Hasbro. On the Physical book that $20 is still build into the price, with the additional price going to costs for layout, printing, distribution and inventory of a physical product.

That $20 represents the same thing in either the physical or digital copy of a title, which is why when they do a bundle, they don't double charge you for it. They aren't giving you a discount, they are just not double-charging you for the same thing, which is the $20 for the IP of the title.

unless the 20 diffrence is not just the vallue of the IP but the vallue of the IP + a discount. you can't just subtract one from the other and claim the difrence is the cost for the IP. we don't know what is part of that discount. is part if it the IP? probably. Is it only the IP? no way of knowing unless someone from WotC confirms this to be the case.